As a team we all agreed that our brand, Kitsch, sits in the market of brands like Cath Kidston. Rather than compete against the likes of well established Cath Kidston we have decided to sell our products through Supermarket retailers.
We feel the likes of Tesco, Waitrose, Sainsburys and many more would be able to promote these products well and we would be able to sell our home wear for a reasonable price in line with the supermarket retailers.
From my research I was able to find an article that supports that retailers have cleaned up in recent years from the home wear market.
'Ten retailers clean up in homewares market, says Verdict' - http://www.housewareslive.net/news/news.asp?id=4932
Michelle xx
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