Thursday, November 25, 2010
Dinner Service Designs
This is the final set of designs for the table wear the set is designed to be interchangeable to mix the colours on the table to create and interesting look.
Rory. X
Bowl Designs
This is my created design bowls for the table ware. Following the ideas that were generated in our group meetings, we focused on the Butterfly as the centre of our designs.
Rory. x
Wednesday, November 24, 2010
Market Research
I have been looking into market research and finding out what sort of market we would look to promote our products.
As a team we all agreed that our brand, Kitsch, sits in the market of brands like Cath Kidston. Rather than compete against the likes of well established Cath Kidston we have decided to sell our products through Supermarket retailers.
We feel the likes of Tesco, Waitrose, Sainsburys and many more would be able to promote these products well and we would be able to sell our home wear for a reasonable price in line with the supermarket retailers.
From my research I was able to find an article that supports that retailers have cleaned up in recent years from the home wear market.
As a team we all agreed that our brand, Kitsch, sits in the market of brands like Cath Kidston. Rather than compete against the likes of well established Cath Kidston we have decided to sell our products through Supermarket retailers.
We feel the likes of Tesco, Waitrose, Sainsburys and many more would be able to promote these products well and we would be able to sell our home wear for a reasonable price in line with the supermarket retailers.
From my research I was able to find an article that supports that retailers have cleaned up in recent years from the home wear market.
'Ten retailers clean up in homewares market, says Verdict' - http://www.housewareslive.net/news/news.asp?id=4932
Michelle xx
Sunday, November 21, 2010
Aga Covers
Here are my selected designs as discussed in the group meeting. I followed the theme created by our group and designed a range of aga covers.
Lara x
Thursday, November 18, 2010
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